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Friday, July 06, 2007

OUR LITTLE TREASURES: Jollibee







Oh shoots! That’s why that bee is so familiar! I saw it in Singapore and vaguely down the street in Saigon. And yeah, I‘m positive alright -- this is the bee that Bryanboy kept sodomizing on his blog!LOL

Jollibee is a giant Filipino fast food chain that is making waves abroad. They claim to have mastered and fine tuned the Filipino’s taste on their burgers. This got to be an icon! It has to be!

Burgers (my weakness), fries, fried chicken, spaghetti (oh no! not again!), pies and Filipino breakfasts are on the menu. I kept scanning it for an Adobo (their national dish) but nothing. I made some suggestions on my McDonald’s post here about it and I guess this is the right place to make it, yeah?

What makes this fast food chain so famous? Well, number one has to be its strategy. There is no McDonald’s in the Philippines without a Jollibee at least 100 metres next to it. And they also claim to have Filipino “taste”. I think it’s just psychological – a marketing strategy. I guess they pulled it off now that they are opening stores outside the Philippines – what? The taste would only appeal to Filipinos? I think they don’t want us to think that way, yeah?

Sweet spaghetti, oh it’s so sweet! I have to say that this is better than the one in McDo – 269 times over (Morgan said, because I don't eat pork). The burgers? – Ask me another time. The fries are firm and a bit crunchy – just the way I like it.

It could be a nice alternative to McDonald’s but hey – you can’t expect me to change my taste overnight. Ugly Ronald and I been through thick and thin, so am ready to switch sides just yet (or maybe never). But heritage-wise, Jollibee is truly a Southeast Asian pride.




****



--Pisanu in Cebu City

25 Comments:

dazedblu* said...

i think jollibee has already know the taste of the filipinos since it was also a filipino trade.

for me, it doesn't matter bet the two if jollibee or mc donalds.. the only thing i care is when i taste it and satisfies my hunger, at least! ;)

nice blog.

markymd said...

hey...
adobo is not the national food of the pinoys!
it's actually LECHON or roast pig!

no wonder hypertension the #1 illness among filipinos and the #1 killer? what else. heart attack!

i think jollibee burgers are way better than McDonalds. nothing beats a CHAMP and AMAZING ALOHA.

enjoy Cebu!

Anonymous said...

i love jollibbe rather than mcdo not because im pilipino. Man try thier spagheti together with mcdo spagheti.. U can see the big difference..... "Bida ang saya"

Q The Conqueror said...

Ugh. Haha. Now I remember my brother, the biologist screaming "HOW DARE THEY CALL JOLLIBEE A BEE! He's a fly! Look at the wings!" Lol.

Baklang AJ said...

Hmmm, was contemplating on whether I should have Jollibee or McDonalds for a quick lunch (both of them waiting idly for me across each other near my building). Jollibee it is. Hahaha. Although I prefer McDonalds fries over Jollibee's...

Hey Pisanu, sorry bout not being able to post about the wonders of the world thingie. Woke up late and read your comment a tad bit too late..

Chris said...

I love MOS Burger, although it's japanese or korean if I'm not wrong. Can find plenty of it in SIngapore and other places in SEA.

McDonalds in Indonesia sucks and I wish we had at least a Burger King in Bali. I'm still waiting for Domino's Pizza to expand beyong Malaysia and Australia in Asia.

;-)


Cheers from Bali,

Chris

Life is what you make it!
http://www.nomad4ever.com

Sanne Dee said...

Where in Singapore did you see Jollibee? I never knew they have it there. And I wanna try it next time! :D
82279

travelphilippines said...

Mcdo Still Rocks.

riain said...

True, Lechon is our national dish not adobo...hmm.. I dunno why. :)

I actually prefer McDonald's over Jollibee though I do luv Jollibee's Lumpia Shanghai. :)

Also, the Philippines is probably the only (if not one of the few countries) country that McDonald's lost to a local competition.

And yes, we have Domino's Pizza here. :)

ps. I just had a Chicken Joy from Jollibee an hour ago. :P

car said...

YUM YUM YUM! Jollibee (double L double E) is always full of people. The Las Vegas branch made millions on it's opening day! And Jollibee definitely makes the 20% discount for senior citizens -- to my mother's delight. It really has captured the Filipino taste - a little sweetness goes a long way. But wait, I didn't know that lechon was our national dish. When did that happen?

riain said...

@car

well I am flummoxed as well to know that lechon was the national dish and not adobo.

I really dont like the spaghetti of jollibee tho... nor the burgers... fries and lumpiang shanghai are my fave stuff from jollibee and chicken joy. yum

MischMensch said...

sanne, there are several Jollibee in Singapore. I think they are in VivoCity and Ochard. hey isn't your postcode in the EastSide? I am living there too! Lol

Erique Fat Owl said...

Jakarta once has Jollibee, but they closed down in the early 1990s if I'm not mistaken. I wonder what's wrong...

But now, there's Hotshots, also a chain from the Philippines. In the Philippines, Hotshots just looks like a junk food chain. But in Indonesia, they are geared towards the upmarket and is quite popular among youngsters in Indonesia. In fact, they made their outlets look so glam and chic you can never tell that it's actually from another fellow southeast asian country. Their restaurants in Jakarta looks like american 50's diner (with iPod boxes instead of jukeboxes)

Compare their websites and you'll see the diference:

Hotshots Philippines:
http://www.hotshotsburger.com/

Hotshots Indonesia:
http://www.hotshots.triandra.co.id/

jasper said...

Yes. Your right lechon is the national food of pinoy thats why daming inaatake dahil sa kakakain ng lechon. Pero masarap talaga ang lechon eh lalo na ang lechon sa cebu. Especially sa lechoncebu dot com napaka sarap ng lechon nila. Yummy talaga.

Jollibee is the best compare to mcdo and other fast food. Masarap kasi ang timpla sa jollibee lalo na yung chicken joy nila.

Anonymous said...

jollibee's edge is their marketing strategy to attract families and kids. Mcdo, as we call Mcdonalds, targets the youth and young professionals. You can see this in their ads. Who has the power on deciding where to dine? The kids who love jahbi, as they call it. definitely they have a say, THE say most of the times. YOu dont want kids crying, do you? Kids are so scared of Mcdo, he's so "panget" (ugly) and scary (for kids). Mcdo knows this so they have now their kiddie mcdo clowns.

me, i love the story behind the jollibee and mcdo competition. I just go to which ever store has the shortest line and fastest service,that's when i'm too hungry.

Anonymous said...

I think i just found a great blog. Very Nice.keep up the good work.

though im a chinese-american,

JOLIBEE is really better commpared to MCDO.

Anonymous said...

in Zamboanga City Philippines, a southwestern port city in the Republic of the Philippines, there is a branch of MCDONALD'S (fronting the City Cathedral), established in 2001, that makes 6 years ago...

But, at present, Mc.D is opening its second branch (Shopper's Center-Gateway). That brings MCDONALD's here to a total of TWO...

MIND YOU...

JOLLIBEE has built its first branch here since 1996. After twelve years, it has now a total of TEN branches (the latest, @Shopper's Center-the Gateway), plus 1 take-out counter, a total of 11 JOLLIBEES honeying around this port city.

Truly, JOLLIBEE has really captured the people in the Philippines with its unique Pinoy taste, specifically the people COMO LATINO DE ASIA (Zamboanga).

the dreamer said...

i think jobie (the way i want to call it and my friends as well) is far way better than mcDonalds...

i love their spaghetti so dearly that id die for it, lolz

i hope that the rest of the SEA people will love jobie as well...

Anonymous said...

Let me tell you this, a fact that I've known so much. Jollibee is owned by a Chinese businessman named Tony Tancaktiong. It's first store ever was at Quiapo, Philippines. They were selling ice cream but then was changed into burgers. A year after its success, the first ever franchise was built.
Ooh yeah..'til then, this establishment (Jollibee) was formed into a Foods Corporation, composed of: Red Ribbon, Greenwhich, Chowking, Mang Pepe's and 2 other chinese food restaurants. Well, I'm tellin' you, this coming year 2020, its branches will be going up to 4000 worldwide!
Anyway, Jollibee is the only best food chain 'cause everything's safe. They are into standards.

iAMme said...

Jollibee isn't only about foods. They are also into service. Service in the sense that they also have their Charity Program which was newly-opened last April 2008, it was Access Curriculum Employability (ACE)SCholarship Program under Jollibee Foundation.

Here's the FACT:
There were only 4 lucky schools in the Philippines that were granted and throughout the world, namely: Shang Kai Shek, Cavite State University, Makati University and Western Mindanao State University. The first 3 schools are coming from LUZON while the 4th one is the only one throughout VISAYAS and MINDANAO.

Anonymous said...

I'll prefer always to go Dominos.co.uk for delivering food at home place.

Jollibee web site said...

Well, I enjoyed reading your post. It makes a lot of sense. Thanks for sharing this informative post. I learned a lot. Keep posting!



-megan-

vevero said...

Jollibee, the # 1 fast food chain in the Philippines. Truly Filipino!

tip said...

Jollibee is so cute haha . And as what McDonals said to Jollibee, McDonalds is the leading fastfood chain in the world except in the Philippines because of that FAT HAPPY BEE !

francis said...

Jollibee is another Filipino made product we can truly be proud of. One of my favorite filipino food... another is Lechon!

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